POS, Social, Production campaign | mela vitamins
A content-driven campaign for Mela Vitamins, producing social assets and in-store materials for a brand that celebrates whole-body wellness for women of color.
Amazon Brand Page
Style Guide
Style Guide
Mela Vitamins × Azurá Stevens
Partnership with WNBA player Azurá Stevens spotlighting Mela’s mission to support women of color in wellness. The collaboration highlights how Mela empowers athletes and everyday women alike with science-backed nutrition.
Description
Wellness-obsessed for the melanin-blessed. A multivitamin by and for women of color, formulated with science-based nutrients, probiotics and adaptogens to support whole body wellness.
credits
Work with: High Wide & Handsome
Art Direction: Deana Abdou
Copywriting: Lori Ellisoncategories
Advertising, Brand Identity, Production, Amazon Brand Page, POS,