Brand campaign/launch | mary’s gone crackers
“Mary’s Gone Characters,” a playful launch campaign for Mary’s Gone Kookies, created with renowned illustrator Andrew Rae.
Giving consumers a behind-the-scenes look, & showcasing the team’s obsessive love for Crispy, Crunchy Snacks.
Packaging design + illustration
Cameron, the CEO of Cinnamon Sticks
Matilda, Manager of Manufacturing Multitasking
Deana, the Dough Roll Pro
Kelsey, Coordinator of Cracker Conveyance
Launching Mary’s Gone Cheezee – A plant-based, better-for-you cracker that brings the brand’s bold, playful personality to the vegan snacking space.
packaging design/brand launch
Simon, the Seed Sleuth
Victoria, Vice President of Crunchonomics
Brand intro video
brand character creation
website redesign
The snack-happy story of Mary’s Gone Crackers starts at a kitchen table in 1994. Almost 30 years later, this insanely tasty, organic, gluten-free, non-GMO, plant-based snack brand is the most unforgettable name in the crackers aisle. Inspired by the devotion of the company’s employees, we baked up a fresh look and voice for Mary’s Gone Crackers based on a fabulously fitting new tagline: Passionately, Unabashedly & Irrationally Obsessive about Crispy, Crunchy Snacks™. Description
credits
Work with: High Wide & Handsome
Art Direction: Deana Abdou, Lori Ellison, Jarrett Farls, & Mike Wolfsohn
Illustrations: Andrew Raecategories
Identity, Animation, Web Design, Advertising, Packaging