Brand campaign/launch | mary’s gone crackers

Led art direction for “Mary’s Gone Characters,” a playful Mary’s Gone Kookies campaign with illustrator Andrew Rae. Developed the character concept, guided illustration, and shaped the visual identity around the brand’s snack obsession.

Developed packaging design and created custom illustrations

Matilda, Manager of Manufacturing Multitasking

Deana, the Dough Roll Pro

Kelsey, Coordinator of Cracker Conveyance

Directed the “Mary’s Gone Cheezee” campaign and packaging for a new plant-based cracker line, expanding the brand’s bold, playful identity into the vegan snacking category.

packaging design/brand launch

Simon, the Seed Sleuth

Victoria, Vice President of Crunchonomics

website redesign

The snack-happy story of Mary’s Gone Crackers starts at a kitchen table in 1994. Almost 30 years later, this insanely tasty, organic, gluten-free, non-GMO, plant-based snack brand is the most unforgettable name in the crackers aisle. Inspired by the devotion of the company’s employees, we baked up a fresh look and voice for Mary’s Gone Crackers based on a fabulously fitting new tagline: Passionately, Unabashedly & Irrationally Obsessive about Crispy, Crunchy Snacks™.