BRAND IDENTITY | Kean university athletic dept.

Led creative for Kean University Athletics, developing content and social campaigns across all 14 teams. Branded the in-house creative team as SDLN (Sideline) — embodying the spirit of support, collaboration, and pride both on and off the field.

Kean Athletics visual design system
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CLICK HERE TO VIEW THE STYLE GUIDE

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Built and branded SDLN (Sideline), a creative team that celebrates the unsung role of those who support from the sidelines. Covering all 14 Kean University teams, SDLN captures the heart of athletic storytelling through content, social, and live coverage.

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BC Mockup.jpg
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Game-day posters
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Social Posts

Description

Worked closely with the Athletic Director to create a visual and graphics library for the Kean Athletic Department.

credits

Art Direction/Design: Deana Abdou

categories

Identity, Style Guide, Advertising, Apparel, Social