Led art direction for Bota Box’s first
national campaign in years, creating the
“Be Open To Anything” platform and positioning the brand around openness and exploration across CTV, digital, and OOH.

Before becoming the name of the bestselling wine in the eco-friendly box, “bota” began as a 19th-century Spanish term for a wine container made of leather. To launch the brand’s first national campaign in years, we gave the word new meaning. Now BOTA stands for Be Open To Anything.