A bold creative platform turning Bota Box into the acronym “Be Open To Anything,” positioning the brand as a symbol of openness and exploration.

Before becoming the name of the bestselling wine in the eco-friendly box, “bota” began as a 19th-century Spanish term for a wine container made of leather. To launch the brand’s first national campaign in years, we gave the word new meaning. Now BOTA stands for Be Open To Anything.